[1]张春霞,王萍,王旭.浅析高校优秀传统文化的新媒体传播——以微信公众平台为例[J].江苏高职教育,2019,(3):77-81.
 ZHANG Chun-xia,WANG Ping,WANG Xu.On the New Media Communication of Excellent Traditional Culture in Colleges——Taking WeChat Official Platform as an Example[J].,2019,(3):77-81.
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浅析高校优秀传统文化的新媒体传播——以微信公众平台为例()
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《江苏高职教育》[ISSN:1671-4644/CN:32-1635/Z]

卷:
期数:
2019年第3期
页码:
77-81
栏目:
高职教育管理
出版日期:
2019-12-30

文章信息/Info

Title:
On the New Media Communication of Excellent Traditional Culture in Colleges——Taking WeChat Official Platform as an Example
作者:
张春霞 王萍 王旭
烟台工程职业技术学院 信息与传媒系, 山东 烟台 264006
Author(s):
ZHANG Chun-xia WANG Ping WANG Xu
Yantai Engineering & Technology College, Yantai 264006, China
关键词:
微信公众号传统文化新媒体传播
Keywords:
WeChat Official Platformtraditional culturenew mediacommunication
分类号:
G711;G206
摘要:
以高校官方微信公众号为例,运用文献调查法、统计法等调查方法,对国内高校在优秀传统文化传播方面的现状进行研究,并通过分析其在传播内容、形式和互动等方面存在的一些问题,提出相应的对策和建议。
Abstract:
Taking the WeChat Official Account of colleges and universities as an example, using the methods of literature survey and statistics, this paper studies the current situation of the communication of excellent traditional culture in domestic universities, analyzes the problems in the communication of contents, forms and interactions, and puts forward corresponding countermeasures and suggestions.

参考文献/References:

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[2] 李锐.为什么要弘扬中华优秀传统文化——学习习近平总书记关于弘扬中华优秀传统文化重要论述[EB/OL].[2019-03-28].http://theory.people.com.cn/n1/2019/0328/c40531-30999551.html.
[3] 百家号.中国大学生达3968.9万人,在线APP校园市场潜力巨大[EB/OL].[2018-11-26].https://baijiahao.baidu.com/s?id=1618184768794935071&wfr=spider&for=pc.
[4] 谭璇.新媒体时代高校传统文化传播策略[J].新媒体研究,2017(21):115-116.
[5] 赛迪网.点击量超2个亿腾讯网打造阅兵报道新典范[EB/OL].[2015-09-03].http://tech.china.com.cn/internet/20150903/199014.shtml.
[6] 王艳玲,李宸.微信公众号的传播特性及其营销优势[J].新闻爱好者,2017(10):39-41.

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备注/Memo

备注/Memo:
收稿日期:2019-08-21。
作者简介:张春霞(1975-),女,烟台工程职业技术学院信息与传媒系党总支书记、主任,思政教育硕士,研究方向:高职教育管理。
更新日期/Last Update: 1900-01-01