[1]朱佳艺,胡艳兰.高职院校质量文化的生成机理及品牌化路径重构[J].江苏高职教育,2019,(2):65-68.
 ZHU Jia-yi,HU Yan-lan.The Formation Mechanism of Quality Culture in Higher Vocational Colleges and the Reconstruction of Branding Path[J].,2019,(2):65-68.
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高职院校质量文化的生成机理及品牌化路径重构()
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《江苏高职教育》[ISSN:1671-4644/CN:32-1635/Z]

卷:
期数:
2019年第2期
页码:
65-68
栏目:
高职教育管理
出版日期:
2019-09-28

文章信息/Info

Title:
The Formation Mechanism of Quality Culture in Higher Vocational Colleges and the Reconstruction of Branding Path
作者:
朱佳艺 胡艳兰
无锡职业技术学院 学生处, 江苏 无锡 214121
Author(s):
ZHU Jia-yi HU Yan-lan
Wuxi Institute of Technology, Wuxi 214121, China
关键词:
高职院校质量文化生成机理重构路径
Keywords:
higher vocational schoolquality culturethe formation mechanismreconstruction path
分类号:
G717
摘要:
基于教育质量是提升高职院校公信力和美誉度的有效途径的认识,系统阐述了高职院校质量文化内涵界定及生成机理,并根据品牌化传播的关键因素,提出了新时期高职院校品牌质量文化建设的重构路径,旨在为推动高职院校质量文化发展提供可资借鉴的理论参照模式。
Abstract:
Based on the fact that educational quality is a powerful way to improve the credibility and reputation of higher vocational colleges, this paper systematically expounds the definition and formation mechanism of quality culture in such colleges.According to the key factors of brand communication, we put forward the reconstruction path of brand quality culture construction in higher vocational colleges in the new period, the purpose of which is to provide a theoretical reference model for promoting the development of quality culture in higher vocational colleges.

参考文献/References:

[1] 高飞.欧洲高校质量文化生成机制研究[J].现代教育管理,2015(10):120-123.
[2] 杨应崧,宗美娟.诊断与改进需要多一点豪气、勇气和真气[J].上海教育评估研究,2017(6):41-45.
[3] 朱佳艺.工匠精神引导下的高职院校学生质量价值观的重构与塑造[J].黑龙江畜牧兽医,2018(4):234-236.
[4] 陈寿根.提升质量,制度与文化变革要同步[EB/OL].(2018-08-14)[2019-04-08].http://www.zyjyzg.org/article_eXNpdWY%3D_b3lrd3M%3D_dWt3aXM%3D.html.
[5] 郑大发.什么是新时代的"工匠精神"[EB/OL].(2018-08-30)[2019-04-08].http://dangjian.gmw.cn/2018-08/30/content_30879356.htm.

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备注/Memo

备注/Memo:
收稿日期:2019-04-29。
基金项目:江苏省2017年度高校哲学社会科学研究基金项目“工匠精神引导下高职院校质量文化的重构及培育途径研究”(编号:017SJBFDY732)。
作者简介:朱佳艺(1987-),女,无锡职业技术学院助理研究员,管理学硕士,研究方向:思想政治教育,学生事务管理。
更新日期/Last Update: 1900-01-01